Hong Kong Palace Museum
The year's special exhibition celebrates the “Project to Trace the Origins of Chinese Civilization,” which has achieved remarkable results over the past two decades. We’re honored to develop the exhibition identity and catalogue for unveiling to the wider public.
Brand Identity Brand Experiences Brand Activation

Ancient, profound, and enduring, Chinese civilization is recognized as the world's longest continuous civilization.

The project shows how diverse regions and cultures interacted and merged, forming the Chinese people's “diversity in unity” pattern.

Our concept, "Uncover greatness in small clues," draws inspiration from the exhibits. Unlike grand structures such as pyramids or statues, these exhibits consist of small, everyday objects once belonging to ancient people.

Despite their unassuming nature, these objects reveal the magnificence and enduring heritage of Chinese civilization. Our goal is to capture the boundless beauty concealed within the smallest details.

The ancient charm of cultural relics, combined with contemporary design, invites modern audiences to look back at history and explore the lives and civilizations crafted by our ancient ancestors.

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