AboutWork
Hang Seng Bank
As the best local bank in Hong Kong, we were privileged to collaborate with Hang Seng in creating a forward-looking brand that encapsulates the bank's remarkable journey and embodies its unwavering dedication to progress and growth.
Brand Strategy Brand Identity Brand Experiences Brand Activation

By adopting a simple yet elegant design approach, we were able to create an authentic and energetic brand.

Accessible featured bank cards significantly improve user experience for individuals with disabilities and promote inclusivity.

Refreshed and consistent brand identities for the product segments of Hang Seng Personal Banking.

Derived from the initial letter of Hang Seng Bank, we designed an H-shaped grid system for the advertising layout.

“Neonwhite always strives for high-quality work and stays ahead. Their unique solutions, professional advice, and timely support helped us achieve outstanding results that we are all proud of. We have inspiring and enjoyable collaboration, together we bring the Brand to a next level!”

Jordan Cheung, CMO, Hang Seng Bank

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This year's special exhibition celebrates the successful “Project to Trace the Origins of Chinese Civilization” from the past 20 years. We’re honored to develop its identity and catalogue for the public.

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Henderson Land
A corporate identity is more than just a name, it embodies the heart and spirit of a business. We collaborate closely with our clients Henderson Land to bring their vision to life, elevating their identity to new heights.

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