AboutWork
Better Health
A new-generation insurtech company under New Frontier Group, Better Health leverages the Group’s United Family Healthcare network to deliver high-quality health insurance services.
Brand Strategy Brand Identity Brand Experiences Brand Activation

Combining wood and water, the symbol reflects health and prosperity in Chinese culture.

We believe everyone can become the best version of themselves. By rethinking the healthcare experience through a human-centred approach grounded in Chinese culture, we aim to make care more seamless, personal and enjoyable.
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Hang Seng Bank
As the best local bank in Hong Kong, we were privileged to collaborate with Hang Seng in creating a forward-looking brand that encapsulates the bank's remarkable journey and embodies its unwavering dedication to progress and growth.

Hang Seng Bank
United Family Healthcare
United Family Healthcare, the first in China to meet international standards, has pioneered private healthcare since its opening in 1997. We were invited to develop an identity that highlights a modern, professional, and comprehensive medical system.

United Family Healthcare