Better Health
A new generation insurtech company under New Frontier Group. With the Group's United Family Healthcare hospitals, Better Health brings high-quality health insurance services to the people.
Brand Strategy Brand Identity Brand Experiences Brand Activation

The symbol is composed of the essential elements of wood and water which symbolize health and prosperity in Chinese culture.

We want to tell people that our company believes everyone can be the best they want. We want to transform healthcare experience by creating an enjoyable experience, this requires a Chinese culture rooted human-centered design.
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