We kept the iconic ‘fan’ from the original logo and simplified the design to make UFH a solid cornerstone for more families in China.

While other visual identity elements take precedence, we further enhanced its sense of authority and pioneering medical services.

A flexible and adaptable VI system brings a modern, digital sensibility to the entire brand.

Taking the new Shanghai facility as a blueprint, we developed a comprehensive wayfinding system. This system is not only clear and easy to navigate but also incorporates unique brand design elements.